Important note: The statements made in this paragraph about the cover provided by Flip Insurance for accidental injuries and the amount of benefits payable relate to the Flip Insurance products dated 27 June 2023.Those products were withdrawn and replaced with the new Flip Insurance products on 24 Sept 2025, which has a different scope of cover for accidental injuries. These statements do not describe the scope of cover under that new product. Please refer to the current Product Disclosure Statement for details of that cover.
We’re on a mission to change the way people think about insurance. Why? Because people think insurance is complicated, expensive and untrustworthy. We know it can be better. Read on to find out how we’re changing the face of insurance in Australia.
Insurance gets a bad rap
While insurance may serve an important social purpose, it can also be seen as a necessary evil that people often buy begrudgingly. Some common negative insurance perceptions:
- Complicated: it’s filled with jargon and you need to read all the fine print to understand the cover provided.
- Waste of money: you can pay for years and never make a claim.
- Slow: takes lots of your time to get cover and even longer to make a claim.
When we started Flip, we wanted to be the exact opposite of this. So, we set out to create insurance people love by daring to be different.
An industry ripe for disruption
In today’s fast-paced digital-first world, we’re used to everything being quick, easy, on-demand and at our fingertips. Brands like UberEATS, Netflix and Milkrun offer affordable, pay as you go, and only pay for what you want, services. And of course, they have a simple, fast digital experience. So why not insurance?
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6 ways Flip is different
- On-demand: no more paying for insurance for years when you don’t need it. Buy accidental injury insurance just on the days you feel at risk.
- Instant: flip it on and flip it off in a few taps. No waiting periods.
- Fast: 100% digital. Lightning-fast sign-up, simple claims and quick payouts.
- Simple: straightforward explanations without jargon. Our PDS is less than 20 pages long compared to others which are over 100.
- On your side: we actually want to pay your claims.
- Trustworthy: we’re backed by HCF, Australia's largest not-for-profit health insurer.
Flip can bridge healthcare coverage gaps
Even with Medicare, health insurance and travel insurance, if you get injured, you still might have gaps in your coverage and have to pay for unexpected medical expenses.
Flip’s accidental injury insurance can complement your other coverage with cash payouts for eligible claims if you're injured in an accident.
Experience different for yourself.
A straight-talking, lightning-fast, got-your-back insurance provider who wants to pay your claims? What could be more different than that?
