Flip Active Target Market Determination (TMD)

What’s a TMD?

A Target Market Determination or TMD is a document that describes which retail clients a product is likely to be appropriate for (aka the target market), and any rules around how the product can be distributed. It also describes the review and reporting processes we have in place, and reporting requirements that distributors need to follow.

This document isn’t a Product Disclosure Statement (PDS) or a summary of the terms and conditions or features of the product.  It doesn’t consider your personal objectives, financial situation or needs. Please head to flipinsurance.com.au to learn more and read our PDS. 

This TMD relates to the Flip Active Accidental Injury Insurance PDS dated 17 September 2025 (Flip Active). In this document, ‘we’, ‘us’, ‘our’ and ‘HCF Life’ means HCF Life Insurance Company Pty Ltd, AFSL 236 806. HCF Life is the issuer of Flip Active.

Key attributes 

Scope of cover

Flip Active provides cover under a group life insurance policy issued to Flip Insurance Pty Ltd (Flip Insurance). Cover is distributed by Flip Insurance to customers, who can purchase cover, either for themselves, for another adult, or for their child (insured person). 

Flip Active pays a cash benefit if an insured person has a  specified accidental injury , as determined by a health professional.  Benefits range from $200  to $50,000 depending on the  type of  injury.  

An insured person can claim multiple  benefits until they reach $50,000 in total payouts under this product and any other accidental injury insurance product issued by us and distributed by Flip Insurance (Other Flip Policy). 

Cover can be: 

1. purchased for a day, a week, 90 days, 180 days or on an ongoing monthly or yearly basis; and
2. cancelled at any time.

Eligibility criteria

An individual can purchase cover for themselves if they:

1. are aged 18 to 64;
2. living in Australia; and 
3. have not received $50,000 in payouts under any Other Flip Policy.

An individual can purchase cover for another person if the other person:

4. is aged 18 to 64;
5. lives in Australia; and 
6. has not received $50,000 in payouts under any Other Flip Policy.

A parent or legal guardian can purchase cover on behalf of their child if:

1. the child is aged 5 to 17;
2. both the parent or legal guardian and the child are living in Australia; and
3. the child has not received $50,000 in payouts under any Other Flip Policy.

Cost of cover

There is no underwriting for this product.  The amount payable for cover depends on the duration of cover, which is:

1. $7 for a day of cover;
2. $25 for a week of cover; 
3. $99 for 90 days of cover;
4. $180 for 180 days of cover;
5. $40 for a month of cover on a subscription basis; or
6. $299 for a year of cover on a subscription basis. 

Benefit limitations

1. To be eligible for a benefit, the insured person must:
   • see a health professional within 14 days of the accident, 
   • show us proof from a health professional that  their accidental injury meets one of the accidental injuries covered under Flip Active, and
   • submit  their claim to us within six (6) months of  their accident. 
2. A benefit is not payable if the insured person is eligible for a benefit for the same accidental injury under any Other Flip Policy.
3. We won't pay a benefit if the insured person was not aged between 5-64 and living in Australia when the insurance started.
4. A benefit is not payable for any accidental injury that happens because of:
   • motorcycling;
   • paid work or employment, unless the paid work or employment is as a paid professional athlete, sports coach or sports referee;
   • any accident outside Australia or New Zealand;
   • something other than an accident, such as injuries that are sustained gradually through repetitive use over time e.g., tennis elbow;
   • taking illicit drugs or medication not as directed, or being under the influence of alcohol;
   • medical conditions, medical episodes, or medical procedures or related complications;
   • intentionally causing self-injury or attempting suicide;
   • where the insured person is under 18, injuries caused by a parent or legal guardian or any person living with the insured person; 
   • acts of war, whether declared or not, hostilities, civil commotion, terrorism or insurrection;
   • being involved in an illegal act; or
   • a dental injury caused by food or drink including any foreign object in the food or drink.

This is only a summary of key attributes, and it does not form part of the terms for this product. Please refer to the PDS for the terms and conditions for cover, including important definitions.

Target market 

Flip Active has been designed to be issued to Flip Insurance, for distribution to customers within the following target market: 

Eligibility

If an individual is seeking cover for themselves, the individual must:

1. be aged 18 to 64;
2. be living in Australia; and 
3. have not received $50,000 in payouts under any Other Flip Policy.

If a parent or legal guardian is seeking cover on behalf of their child:

1. the child must be aged 5 to 17; 
2. both the parent or legal guardian and the child must be living in Australia; and
3. the child must have not received $50,000 in payouts under any Other Flip Policy.

If an individual is seeking cover for another person who is not their child, the other person must:

1. be aged 18 to 64;
2. be living in Australia; and 
3. have not received $50,000 in payouts under any Other Flip Policy. 

Objectives and needs

Customers in the target market will want or need cover that will:

1. pay a cash benefit if the insured person experiences a  specified accidental injury  during their chosen cover period; 
2. provide supplementary financial support instead of cover for all or a percentage of the actual expenses associated with the accidental injury; 
3. run for either a limited period (days, weeks, 90 days or 180 days), or for an ongoing period of more than one month or one year; and
4. involve a simple payment structure without underwriting.

Customers will not be in the target market if they want or need cover for: 

1. accidental injuries from:

1. motorcycling; or 
2. medical conditions, medical episodes, or medical procedures or related complications; 

2. accidental injuries from paid work or employment (unless the work or employment is as a paid professional athlete, sports coach or sports referee); or
3. all costs associated with an accidental injury, such as unlimited medical cover or loss of income.

Financial situation

Customers in the target market will have the financial capacity to pay the premium in accordance with the chosen premium structure, for the duration over which cover is sought.

Suitability of the target market

This product is likely to be consistent with the objectives, financial situation and needs of retail clients in the target market because:

1. the group life insurance policy has been specifically designed to be issued to Flip Insurance;
2. the target market includes customers whose objectives and needs are focused on cover that pays a cash benefit if the insured person suffers a specified  accidental injury . Subject to only limited exceptions, Flip Active pays a cash benefit in similar circumstances, so it is likely to be consistent with the likely objectives and needs of retail clients who obtain cover; and
3. the target market includes customers who have the financial capacity to pay: 
4. the premium in accordance with the chosen premium structure, for the duration over which cover is sought, and the product requires payment of that premium in accordance with that chosen premium structure; and
5. if a customer has the financial capacity to pay the premium, then it is likely to be consistent with their financial situation.

Distribution conditions

Flip Active will be distributed solely by Flip Insurance. Flip Insurance must comply with the following requirements when engaging in retail product distribution conduct (distribution) in relation to Flip Active:

1. Flip Insurance must ensure that all promotional and advertising material is consistent with the target market;
2. Cover must only be able to be obtained through the website flipinsurance.com.au or the Flip mobile app, which must:
   • clearly and prominently explain key information about the scope, inclusions and exclusions of cover as part of the onboarding process; and
   • require the customer to choose a period of cover; and

3. The purchase process must include questions designed to determine whether the person is eligible for cover, and the process must not permit cover to be provided in circumstances where the customer would not satisfy the eligibility criteria for obtaining cover.

If cover is provided to a retail client in accordance with these distribution conditions, it is likely that the retail client would be in the target market. This is because: 

1. Flip Active has been specifically designed to be simple and easy to understand, with a fixed benefits and premium structure, no underwriting and limited exclusions; 
2. cover can be obtained only through the website flipinsurance.com.au or the Flip mobile app, which clearly explains key information about the cover as part of the onboarding process, permit cover to be issued only if the insured person satisfies the eligibility criteria, and require the customer to select a period of cover; and
3. when considered in conjunction with the relatively simple terms for cover, this customer journey makes it likely that a customer would come to understand key information about the cover as part of the onboarding process. It also makes it likely that a customer would proceed with obtaining cover only if the cover would be consistent with their objectives, financial situation and needs. 

Reviewing this TMD and reporting obligations

We will review this TMD within one year of its effective date, and then every 2 years after the first review. We will also review this TMD earlier if any of the following review triggers occurs, which reasonably suggests that the TMD is no longer appropriate: